launching a product requires that operational guidelines, such
as product specifications, operating procedures, and standards,
be in place. In addition, your operators must be prepared to market
the new product consistently - for it to be a system-wide launch,
Store A must promote the new product in exactly the same manner
as Store B.
up to speed with the necessary marketing and operations materials
can cost your company
substantially- both in dollars for printing and distribution,
as well as in logistical headaches for your support staff.
SMS can help
you develop a more robust, upgradeable system that provides all
of this necessary communication and helps facilitate the training
of the operator and his or her staff. By streamlining your communications,
franchise organizations can save time for their support staff,
money on printing and shipping materials, and get the system ready
for the product launch faster.
Decrease communications costs
Successful product launches