Product Launches

Successfully launching a product requires that operational guidelines, such as product specifications, operating procedures, and standards, be in place. In addition, your operators must be prepared to market the new product consistently - for it to be a system-wide launch, Store A must promote the new product in exactly the same manner as Store B.

Bringing operators up to speed with the necessary marketing and operations materials can cost your company substantially- both in dollars for printing and distribution, as well as in logistical headaches for your support staff.

SMS can help you develop a more robust, upgradeable system that provides all of this necessary communication and helps facilitate the training of the operator and his or her staff. By streamlining your communications, franchise organizations can save time for their support staff, money on printing and shipping materials, and get the system ready for the product launch faster.

Increase unit sales
Decrease communications costs
Successful product launches
Increased compliance

 

 

 

 

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